About Us

Astrid is a premium lifestyle brand inspired by the quiet elegance of Scandinavian living. We create refined scents, elevated rituals, and thoughtfully crafted objects that bring a sense of stillness, beauty, and intentionality into everyday life. Rooted in Swedish heritage, Astrid celebrates the traditions, textures, and sensorial memories that define the Nordic home, from winter light and forest air to the craftsmanship of timeless design.

Our philosophy is simple: true luxury is felt and experienced. It lives in the details, the way a fragrance settles into a room, the soft weight of a ritual object in the hand, the calm created through daily habits that ground and restore. Astrid exists to reintroduce the kind of quality and emotional depth rarely found in modern living. A return to craftsmanship, to meaning, and to the rituals that make life feel whole.